You're officially
on the inside.
Before we connect, take 15 minutes to watch the talk that started it all. It'll give you the full picture of what Switch Society is — and why now is the moment.
The Future of Fashion:
What If Clothing Were Free
Emily Petroff | TEDxBillings — This is the idea behind everything Switch Society is building. Watch it before your call so we can hit the ground running.
What you'll walk away
from the talk understanding.
The Circular Economy Model
Switch Society isn't thrift, resale, consignment, or rental. It's an entirely new category — a membership-based circular wardrobe that keeps clothing in circulation and out of landfills.
Community Is the Product
The clothes are the vehicle. The real value is belonging — a space where women feel seen, supported, and empowered through every life transition. That's what members come back for.
Why This Moment Matters
The fashion industry is broken. Consumers are ready for something different. Switch Society is positioned at the exact intersection of sustainability, community, and the future of retail — right now.
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Emily Petroff,
Founder & CEO
Emily Petroff is the founder of Switch Society and a TEDx speaker whose talk on the future of fashion has been watched by thousands of people around the world. She built Switch Society from a single location in Billings, Montana into a growing movement — and now she's opening the door to franchise partners who want to lead it in their own communities.
Emily specializes in community building, membership businesses, and scaling mission-driven organizations. She's not looking for operators — she's looking for leaders who believe what she believes.
What to expect on
your discovery call.
This isn't a sales call. It's a real conversation about whether Switch Society is the right fit for you, your market, and your goals.
We'll get to know you
Tell us about yourself, your background, and what drew you to Switch Society. There are no wrong answers — we want to understand who you are.
We'll walk through the model
Emily will share an overview of how Switch Society works — the member experience, the community model, and what makes this concept so different.
We'll talk about your market
Is your city a fit? We'll have a conversation about your community, your vision, and whether the timing is right.
Come with your questions
We encourage you to come curious. This is an introductory conversation — a chance for both of us to get a feel for the fit before we go deeper.
What if the future of fashion wasn't about buying more — it was about sharing what we already have?
— Emily Petroff, TEDxBillings
We're here if you
need anything before we connect.
Reach out anytime. We want you to feel prepared and excited to have a real conversation.
Email Us Anytime