Ready to Lead The Free Fashion Revolution?

Our first 15 franchise founders aren’t just operators — they’re game-changers. 
Be among the pioneers launching the world’s first membership-based clothing swap movement

Group of smiling women shopping for secondhand clothes at Switch Society thrift store, holding colorful dresses and sustainable fashion pieces.
Switch Society staff helping a customer at the checkout counter with thrifted clothes purchase.
Community event at Switch Society thrift store with customers gathered for a sustainable fashion talk.
Customers browsing racks of secondhand clothes and chatting during a busy day at Switch Society thrift store.

The Future of Fashion

We’re Not Just Opening Stores We’re Starting a Movement

If you’re tired of playing it safe — so are we. Now’s your chance to help rewrite the future of fashion as one of our very first founders.

At Switch Society, we’re rewriting the rules of fashion. Most clothing ends up collecting dust or filling landfills. We believe in a bolder way: clothes that circulate, stories that connect, and communities that thrive.

What Is Switch Society?

Founded in 2023 in Billings, MT,  Switch Society is a fast-growing community-driven, eco-conscious clothing swap store.

Woman creating a DIY Christmas sweater at Switch Society thrift store event, with festive clothes and crafts on the table.Two women smiling in festive Christmas sweaters at Switch Society sustainable fashion event.Group of women decorating holiday sweaters together during a Switch Society community workshop.Young woman proudly holding a black holiday sweater with unicorn design at Switch Society thrift store.Smiling woman adding decorations to a green Christmas sweater during Switch Society upcycling workshop.Group of friends smiling with a teddy bear and donation bag at Switch Society community event.
Woman creating a DIY Christmas sweater at Switch Society thrift store event, with festive clothes and crafts on the table.Two women smiling in festive Christmas sweaters at Switch Society sustainable fashion event.Group of women decorating holiday sweaters together during a Switch Society community workshop.Young woman proudly holding a black holiday sweater with unicorn design at Switch Society thrift store.Smiling woman adding decorations to a green Christmas sweater during Switch Society upcycling workshop.Group of friends smiling with a teddy bear and donation bag at Switch Society community event.

Our mission is empower women to refresh their wardrobe without sending textiles to the landfill—one stylish swap at a time.

Switch Society thrift store staff assisting customers at checkout counter with secondhand clothing and sustainable shopping.

Franchise

Ready for National Growth

Ongoing training in running a membership-based clothing swap store, upcycling workshops, and VIP events.

A complete playbook – store design, operations, and launch strategy.

Marketing & member recruitment support solutions.

Ongoing training in seasonal swaps, upcycling workshops, and VIP events.

Access to recommended membership tiers and pricing structures.

Applicants Profile

Disruptors Welcome

We’re Looking for Rebels, Dreamers, and Doers

Visionaries who crave more than “business as usual”.

Pioneers ready to disrupt retail and build a legacy.

People who want to be part of something world-changing.

Individuals who want to lead, inspire, and transform their community.

Group of women upcycling denim clothing with paint and sewing during a Switch Society sustainable fashion workshop.

Differentiation & Benefits

Why Switch Society?

Icon of a circular economy loop highlighting sustainable fashion practices at Switch Society.

First-of-its-kind: The only U.S. franchise built fully on the circular economy.

Icon of a shop awning symbolizing local brands and community-supported fashion at Switch Society.

Exclusive movement: First-mover founders get direct access to leadership, special recognition, and “founder-only” benefits.

Icon of hands holding folded clothes representing clothing donation at Switch Society.

Community-powered: Not just a store—a social mission people rally behind.

Icon of a price tag symbolizing affordable secondhand fashion at Switch Society thrift store.

All-in support: Training, branding, marketing, and a playbook for impact.

Switch Society community celebrating outside thrift store with a large donation check for sustainable fashion franchise growth.

Be a Founder, Not a Follower

Ready to claim your spot in The Free Fashion Revolution?

Membership Options

Membership Tiers & Features

Switch Society helps turn pre-loved clothes into an experience, making fashion upgrades affordable, sustainable, and smart.

Thrifty

$35/mo

or

$350/yr

Unlimited community swaps, exclusive member events, and member perks.

Popular Choice

Sustainability

$50/mo

or

$500/yr

Exclusive benefits like early access to featured swaps and guest passes.

Platinum/Vault

$75/mo

or

$750/yr

VIP: private styling sessions, priority booking, premium member gifts.

Woman smiling in a bright pink top with short wavy hair.

“You’re not just opening a store. You’re leading a revolution in how your community gets dressed. That’s what Switch Society means.”

- Emily Petroff

Support

We Partner With You

We’re seeking franchise partners to scale our model across the country - from Montana to major metro areas. Your Switch Society location can be up and running in under 60 days. If you're passionate about sustainability, community, and retail innovation, you're a fit.

1

Inquire

Connect with us to express interest and learn the basics of how franchising with Switch Society works.

2

Discovery Call

Have a one-on-one chat to explore your goals, local opportunities, and whether we’re a great match.

3

FDD Review

Review our Franchise Disclosure Document with full transparency and support as you evaluate next steps.

4

Approval

Secure your territory, begin site selection, and start working on your store build and design plans.

5

Training

Attend our training program covering member management, inventory flow, events, upcycling, and more.

6

Grand Opening

Launch your store with marketing assets, operational support, and access to our peer community.

Thrift store display with dresses, bags, and a donation banner.

Your Investment

Initial investment range

$75,900 – $135,300

(including the franchise fee) - See FDD

Book a Founder Discovery Call

Interested in Joining the Movement?

Use the form below to request a free consultation

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