The Future of Fashion
We’re Not Just Opening Stores We’re Starting a Movement
If you’re tired of playing it safe — so are we. Now’s your chance to help rewrite the future of fashion as one of our very first founders.
At Switch Society, we’re rewriting the rules of fashion. Most clothing ends up collecting dust or filling landfills. We believe in a bolder way: clothes that circulate, stories that connect, and communities that thrive.
What Is Switch Society?
Founded in 2023 in Billings, MT, Switch Society is a fast-growing community-driven, eco-conscious clothing swap store.












Our mission is empower women to refresh their wardrobe without sending textiles to the landfill—one stylish swap at a time.

Franchise
Ready for National Growth
Ongoing training in running a membership-based clothing swap store, upcycling workshops, and VIP events.
A complete playbook – store design, operations, and launch strategy.
Marketing & member recruitment support solutions.
Ongoing training in seasonal swaps, upcycling workshops, and VIP events.
Access to recommended membership tiers and pricing structures.
Applicants Profile
Disruptors Welcome
We’re Looking for Rebels, Dreamers, and Doers
Visionaries who crave more than “business as usual”.
Pioneers ready to disrupt retail and build a legacy.
People who want to be part of something world-changing.
Individuals who want to lead, inspire, and transform their community.

Differentiation & Benefits
Why Switch Society?
First-of-its-kind: The only U.S. franchise built fully on the circular economy.
Exclusive movement: First-mover founders get direct access to leadership, special recognition, and “founder-only” benefits.
Community-powered: Not just a store—a social mission people rally behind.
All-in support: Training, branding, marketing, and a playbook for impact.

Be a Founder, Not a Follower
Ready to claim your spot in The Free Fashion Revolution?
Membership Options
Membership Tiers & Features
Switch Society helps turn pre-loved clothes into an experience, making fashion upgrades affordable, sustainable, and smart.
Thrifty
$35/mo
or
$350/yr
Unlimited community swaps, exclusive member events, and member perks.
Popular Choice
Sustainability
$50/mo
or
$500/yr
Exclusive benefits like early access to featured swaps and guest passes.
Platinum/Vault
$75/mo
or
$750/yr
VIP: private styling sessions, priority booking, premium member gifts.

“You’re not just opening a store. You’re leading a revolution in how your community gets dressed. That’s what Switch Society means.”
- Emily Petroff
Support
We Partner With You
We’re seeking franchise partners to scale our model across the country - from Montana to major metro areas. Your Switch Society location can be up and running in under 60 days. If you're passionate about sustainability, community, and retail innovation, you're a fit.
Inquire
Connect with us to express interest and learn the basics of how franchising with Switch Society works.
Discovery Call
Have a one-on-one chat to explore your goals, local opportunities, and whether we’re a great match.
FDD Review
Review our Franchise Disclosure Document with full transparency and support as you evaluate next steps.
Approval
Secure your territory, begin site selection, and start working on your store build and design plans.
Training
Attend our training program covering member management, inventory flow, events, upcycling, and more.
Grand Opening
Launch your store with marketing assets, operational support, and access to our peer community.

Your Investment
Initial investment range
$75,900 – $135,300
(including the franchise fee) - See FDD
Book a Founder Discovery Call
Interested in Joining the Movement?
Use the form below to request a free consultation