TEDx Speaker · Founder and CEO of Switch Society
Emily is the founder of Switch Society, a circular wardrobe that started in Billings, Montana. She has been speaking for more than a decade, and she built her company's platform with AI, without developers or a tech team. Everything you need to book, introduce, or feature Emily is on this page.
Prefer email? emily@switchsociety.org
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TEDx Speaker
The Future of Fashion: What If Clothing Were FreeEmily starts with one pink dress, made in a factory, sold in a boutique, worn once, and headed for a landfill. Then she asks what would happen if clothing could simply be passed around, without money changing hands. That question became Switch Society.
As of October 2026.
Practical, personal, and direct. Every talk works as a keynote or a hands-on workshop.
Build Your Business Without Waiting for a Tech Team
Emily isn't a developer. She built Switch Society's whole platform with AI, without developers or a tech team. This talk shows how a founder thinks with AI before building anything, how to tell when it's helping, and what to build first.
AI · EntrepreneurshipThe Permission to Reinvent Yourself
Body changes. Career changes. Motherhood. Starting a business. Most of us wait until we feel like the new version of ourselves before we act. Emily calls that waiting the trap. Personal, funny, and direct, with a first step people can take before Monday.
Reinvention · Women in LeadershipTechnology scales connection. It doesn't replace belonging. As more of life gets automated, the places where people feel known become more valuable, not less. This talk explains why, and why the organizations that get it will outlast the ones that don't.
Community · Future of WorkHow to Create a Category Instead of Fighting for One
Switch Society isn't thrift. It isn't resale, consignment, or rental. Emily shares the framework she used to name a new category, explain it in one sentence, and stop apologizing for it. Founders leave with a first draft of their own category statement.
Category Creation · StrategyThe Future of Consumer Behavior
Members bring what they no longer wear, earn points, and shop everyone's closet. With over 319,000 items circulated, Emily looks at what the move from owning to accessing means for retail, sustainability, and the circular economy.
Circular Economy · RetailSix Steps to Turn an Audience Into People Who Belong
Everyone's being told to build community. Almost nobody's being told how. Emily walks through her six-step method for founders, operators, and leaders who want to stop broadcasting to an audience and start building a place people actually belong.
Community Building · LeadershipKeynote (30 to 45 minutes) · Workshop (90 minutes) · Podcast interview · Panel
One page per talk, ready to share with your planning team or drop into a program.
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Emily Petroff is the founder and CEO of Switch Society, a circular wardrobe from Billings, Montana that is now franchising. A TEDx speaker ("The Future of Fashion: What If Clothing Were Free") with a master's in psychology, she built Switch Society's software platform with AI, without developers or a tech team.
Emily Petroff is the founder and CEO of Switch Society, a circular wardrobe. Members bring what they no longer wear, earn points, and shop everyone's closet. What started in Billings, Montana has circulated over 319,000 items, processes over 10,000 items every month, and is now franchising. Emily is a TEDx speaker ("The Future of Fashion: What If Clothing Were Free"), creator of the Free Fashion Revolution, and holds a master's degree in psychology. She has been speaking for more than a decade, and she built Switch Society's software platform and operating system with AI, without developers or a tech team.
Emily Petroff is the founder and CEO of Switch Society, a circular wardrobe. Members bring what they no longer wear, earn points, and shop everyone's closet. What started in Billings, Montana has circulated over 319,000 items, processes over 10,000 items every month, has 769 paid members and a community of 3,100+ people, and is now franchising.
Emily is a TEDx speaker. Her TEDxBillings talk, "The Future of Fashion: What If Clothing Were Free", asks what happens when we stop buying more and start sharing what we already have. She's also the creator of the Free Fashion Revolution.
Before Switch Society, Emily spent more than a decade as a business and authenticity coach. She holds a master's degree in psychology, is a Capitol Navigator Investment Lab alum, and serves as a NextGEN mentor. She built Switch Society's software platform and operating system with AI, without developers or a tech team.
Emily has been featured on Hello Montana, KULR 8, Q2, Billings 365, and in Yellowstone Valley Woman's Magazine, and she appeared on Season 10 of The Blox. Known for her humor and directness, she speaks on building with AI, community as a business model, the circular economy, reinvention, and category creation.
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TEDxBillings · Hello Montana · KULR 8 · Q2 · Billings 365 · Yellowstone Valley Woman's Magazine · The Blox, Season 10 · Yellowstone Public Radio · The Fashion Translator · AI Power Women · 1 Million Cups Billings
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Conference, corporate event, panel, or podcast. Tell us the date, the audience, and what you have in mind, and Emily will be in touch.
Book EmilyOr email Emily directly: emily@switchsociety.org
