Founder · Speaker · Coach
Emily
Petroff
TEDx Speaker · Founder of Switch Society · Business & Authenticity Coach
Emily Petroff is the founder of Switch Society, creator of the Free Fashion Revolution, and a TEDx speaker helping audiences rethink identity, ownership, and what it means to build something that truly matters. With a master's degree in psychology and more than a decade of experience in coaching, entrepreneurship, and leadership development, Emily brings founder-level perspective and strategic clarity to every stage she steps on.
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TEDx Speaker
What If Clothing Were Free?Featured & Presented At
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The TEDx Talk
What If Clothing
Were Free?
In this TEDx talk, Emily challenges the way we think about clothing, consumption, and community. What started as a question became a movement — and a business model that is changing the way women relate to their wardrobes and each other.
Speaking Topics
What Emily Speaks On
AI as a Co-Founder
Emily built an entire software platform, operational system, and scaling business without a technical background. This is not a talk about AI. It is a talk about what AI made possible. For founders, entrepreneurs, and leaders who want to move at the speed of ideas without waiting for permission or a development team.
AI · Entrepreneurship · InnovationThe Permission to Reinvent Yourself
Body changes. Career changes. Divorce. Motherhood. Entrepreneurship. Aging. Most people wait until their identity catches up before they act. Emily's most powerful keynote explores what happens when you stop waiting and start building the version of yourself that already exists on the other side of the leap.
Reinvention · Female Empowerment · Body ConfidenceThe Belonging Economy
Technology scales connection. It does not replace belonging. Emily has spent years building communities, memberships, and movements. This talk explores why human community is becoming more valuable, not less, in an age of automation and why the organizations that understand this will outlast the ones that do not.
Community Building · Leadership · The Future of WorkStop Competing. Start Creating a Category.
Switch Society is not thrift. Not resale. Not consignment. Not rental. Emily spent years defining what her business is not before the market understood what it was. This talk is for founders and leaders who are building something genuinely different and need a framework for owning that difference instead of apologizing for it.
Category Creation · Business Strategy · FranchisingFrom Ownership to Access: The Future of Consumer Behavior
The next generation does not want more stuff. They want access, circulation, and recurring relationships with brands they trust. Emily built a business on this premise before it was a trend. This talk explores the shift from ownership to access, what it means for retail, sustainability, and the circular economy, and why the companies paying attention now will define the next decade of consumer culture.
Circular Economy · Retail Innovation · Sustainability · Consumer TrendsAbout Emily
Founder. Coach.
Community Builder.
Emily Petroff is the founder of Switch Society, a membership-based circular wardrobe model that is changing the way women think about clothing, consumption, and community. What started in Billings, Montana has grown into a movement with thousands of items circulating every month and expansion into new markets through franchising.
Before Switch Society, Emily spent over a decade as a business and authenticity coach, working with founders and small business owners to build aligned, values-driven companies. She holds a master's degree in psychology and has spent years in the body confidence and female empowerment space — helping women stop waiting until they feel ready and start showing up fully right now.
Known for her humor, directness, and ability to connect deeply with audiences, Emily speaks on entrepreneurship, circular economy, community as a business model, body confidence, and authenticity in leadership.
Master's degree in psychology
15+ years in coaching, leadership development, and entrepreneurship
Founder of Switch Society — 319,000+ items circulated, 3,100+ community members
Capitol Navigator Investment Lab Alumni and NextGEN Mentor
Featured on TEDx Billings, KTVQ2, KULR8, Yellowstone Valley Woman, and more
"What we are building is bigger than fashion. It is community, confidence, and connection."Emily Petroff, Founder of Switch Society
Book Emily
Bring Emily to
Your Stage
Whether you are planning a conference, corporate event, panel, or podcast, Emily brings a perspective that is practical, personal, and genuinely different. Fill out the form below and she will be in touch.